Fashion Show Production Proposal
Creating a fashion show proposal for the brand Proenza Schouler focused on human centered initiatives.
For my fashion show production class, we were asked to draft a plan for a fashion show that is centered around building human networks during the Pandemic. I was asked to consider various factors such as diversity and inclusion, and collaborative partnerships. I chose to work with one of my favorite American brands, Proenza Schouler. A great place for them to host the show would be at Storm King Art Center in Upstate New York. In this case, the creative directors, Jack McCollough and Lazardo Hernandez could establish partnerships with the local farmers in order to source their materials. Additionally, their customers and friends within the industry would be introduced to the resources and initiatives that would allow them to get involved with the environment and communities outside of Manhattan.
Fashion, PR, Operations, Networking, Social and Environmental Impact