Creative Brief for FRAME Media
Prompt: For this project, student teams from Parsons Strategic Design and Management BBA Program will innovate new news formats/series, distribution methods, and growth and user retention strategies, that will help more Gen Zers regularly consume quality, in-depth news. Projects could become future Frame series or growth initiatives, and help create impactful, immersive journalism that will foster more informed and empathetic future generations.
Project Description: We approached this project with the intention of helping FRAME increase their GenZ audience and improve their platform. We believe that Frame has some untapped potential, and we recommend that they incorporate a local news approach. Our research methods include secondary research, stakeholder interviews, competitive analysis, prototyping, and testing.
In order to show how to incorporate local news into the FRAME site, we made three prototypes, and tested how users interact with our layout and selection of stories. Our idea is based on the concept that young local content creators can submit their stories to FRAME, in order to be featured in the local news section. Thus, we reached out to locals in the New York area and asked them to report on a local news story that interests them. We received great interest in the project. One local student submitted a very interactive and well researched story on mask policies in the city, which can be found on our website prototype. Another idea of ours, is that the local news section would include a “maps” concept, for users to choose any location around the world and see what stories people are submitting from there. Finally, we created an implementation plan, a low cost one year plan, and a monetization strategy. We would love to see the FRAME team implement our idea in the future, and build on the connections with local creators that we established for them.
Design, Media, Prototyping, Shared Value, User Experience
Partners: Fellow Parsons BBA students Bryn Rhoads and Flora Hollingworth
